All small businesses need to have an online presence.
One of the first things that a potential customer will do is to look for a company’s website.
Why have a website?
Websites are so important for small businesses that want to be able to show potential customers what services and products they offer. They are a way of attracting the right people for the products and services they offer. Websites are a real workhorse as they are working for you 24/7. They are like an employee that is always on call.
There are many reasons why small businesses need to have a website – here are some of them:
- To build credibility and develop trust
- Show your brand and your business values
- To obtain leads
- Offer an easy way to contact you
- Stand out from competitors
- It is an asset that has real value
- It allows customers to find you
- It provides educational information to your customers
- You own it and control it – unlike social media
Search Engine Optimisation (SEO)
If you want your website (and your business) discovered on search engines, such as Google, then you need to have your website “search engine optimised”.
Search Engine Optimisation can be very powerful, when it is done correctly.
We are experienced in getting your website found by the right people!
What do you need to know about SEO?
What is SEO (Search Engine Optimisation)?
SEO is the optimisation of your website so that it ranks highly on search engines. You know when you go into Google and you types in a word or a phrase and you click ENTER. The results that show up on the first page are those that the majority (approximately 95%) of people click on.
It is the designing and building a website with appropriate SEO, that results with your website coming up in the top results for Google searches for small and local businesses.
SEO is a very valuable investment for your business as over time it can become more and more effective with helping your small business to be seen by those that are looking for your product/service.
There are many different types of SEO including “on page” and “off page” SEO. Here are some examples:
- Organic results (the best & cheapest)
- Images (photos)
- Shopping and